Many studies make claims by holding back negative sample data both in statistics and in negative accounts to boast claims.
Specifically episode TED: Ben Goldacre: Battling Bad Science - Ben Goldacre (2011)
Play: http://feedproxy.google.com/~r/TEDTalks_video/~5/ELW0IJqiae0/BenGoldacre_2011G.mp4
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